History of Hummel
Hummel International is a sportswear company based in Denmark. The firm was started in 1923 by the GermanMessmer family in the city of Hamburg. It was taken over in 1956 by Bernhard Weckenbrock, who moved its base to Kevelaer, North Rhine-Westphalia. In 1975, the company was bought by its Danish importer. Hummel currently manufactures apparel for football, futsal, handball, basketball, shinty and volleyball. The company also produces footwear for football and handball.
The company has manufactured kits for a variety of sports teams and from August 2016 will be the sponsors of the Danish national football team again.
Club teams which have worn the Hummel brand include HC.Vardar_EHF Europein Champion for(2016/2017)Vejle Boldklub, AGF and AC Horsens from the Danish football leagues, clubs such as RC Strasbourg, St Mirren and Polonia Warsaw from outside Denmark as well as the North Queensland Cowboys of the Australian NRL, the Richmond Tigers in the Australian Football League, and shinty clubs Newtonmore and Skye Camanachd. Aston Villa have worn Hummel kits for two separate stints in the 1980s and the 2000s and Tottenham Hotspur wore Hummel kits in the 1980s.
The Hummel logo is a stylized bumble bee, as hummel is German for bumble bee. The company's name is derived from the popular Hamburg greeting ("Hamburger Gruß"), which is known throughout northern Germany.